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Strategic AI insights for major project leaders. I share the frameworks and governance models needed to move infrastructure into the digital age, distilled from decades of executive experience in London, Sydney and Singapore.
Welcome to The Edge Marsham Edge's Newsletter Most executives I speak to right now are stuck in what I call the PoC Lobby. Months are spent evaluating models, running pilots, and building “AI roadmaps”…Only to end up exactly where they started, with no measurable impact on delivery, cost, or speed. Are you stuck in the lobby? The assumption is that the technology isn’t ready. It is. The problem is execution. The uncomfortable reality Based on recent work across infrastructure and project-led...
Welcome to The Edge Marsham Edge's newsletter Today, I’ve invited Kate Russell, co-founder of The Square Wave to share why most AI rollouts hit a wall long before they hit a technical limit. Kate is a transformation specialist based in Australia who focuses on the "human conditions" that make technology stick. Kate and me during our first podcast Why Your AI Rollout Is Stalling (And It Is Not the Technology) By Kate Russell, Co-Founder, The Square Wave & Founder of Hum[ai]n...
Welcome to The Edge Marsham Edge Newsletter Most executives are currently trapped in a loop I call the "Proof of Concept (PoC) Factory". They spend months debating which foundation model to buy, only to join the 95% of generative AI pilots that fail to produce any measurable financial impact. But here is the unfiltered truth: the problem isn’t the technology; it’s the execution. Hello from Hong Kong! According to the latest research from the Stanford Digital Economy Lab in their April 2026...